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Satisfying Today’s Home Buyer: Innovation in the Mortgage Lending Process

Satisfying Today’s Home Buyer: Innovation in the Mortgage Lending Process

As mortgage lending evolves, traditional lenders need advanced technology and analytics to deliver best-in-class customer service and grow market share.

Executive Brief

Today’s home buyers expect mortgage lenders to provide an efficient lending experience with pricing transparency and customer-centric option analysis. Capitalizing on this opportunity, disruptive mortgage lenders are harnessing analytics and artificial intelligence (AI) to deliver services that meet or exceed customer expectations and grow market share at the same time.